Monday, September 16

5:30PM – 6:30PM
Villa Lawn

Sunset Welcome Toast

Network before the official kickoff to The Relevance Conference 2019 while enjoying beautiful ocean views, appetizers and cocktails.
6:30PM – 9:00PM
Ocean Lawn

Networking Dinner and Keynote: This is Your Time

Moderated by Taylor Rooks, Sports Journalist & Broadcaster, Bleacher Report, Turner Sports
Alex Morgan, FIFA World Cup Champion
Megan Rapinoe, FIFA World Cup Champion
An inspiring fireside chat with FIFA Women’s World Cup Soccer champs and co-captains Megan Rapinoe and Alex Morgan about their personal success stories and achieving their goals while championing a cause. Our inspirational opener will inspire and energize the audience in this annual marquee kickoff to The Relevance Conference.

Tuesday, September 17

7:30AM – 9:00AM
Ballroom Terrace

Breakfast


9:00AM – 9:25AM
Bacara Ballroom

Welcome to Relevance

Brian Lesser, Chief Executive Officer, Xandr
Kirk McDonald, Chief Marketing Officer, Xandr

9:25AM – 9:45AM
Bacara Ballroom

Keynote: A Moment in Time

Tiffany Shlain, Webby Awards Founder
Tiffany Shlain, Emmy-nominated filmmaker and Webby Awards founder, will deliver the opening keynote inspired by themes from her new book, “24/6: The Power of Unplugging One Day A Week.” Shlain will touch on why time is the new currency and why better time management means better business results – and personal fulfillment.

9:45AM – 10:30AM

Break

10:30AM – 10:35AM
Bacara Ballroom

Relevance Report: It’s Not Where, It’s When

A 5-minute vignette teasing the second edition of The Relevancy Report.
10:35AM – 11:05AM
Bacara Ballroom

Changing Times - Consumer, Brands & Content

Moderated by Maurice Nicholson, Partner, Kantar
Jenn Cohen, SVP, Entertainment Content Partnerships, WarnerMedia
Kate Lewis, Chief Content Officer, Hearst
Suzanne Kolb, Chief Brand Officer, Group Nine Media
A group of media and entertainment executives discuss the changing face of content consumption, and how the current state of the media business and evolving viewership habits are influencing the way content gets created. Moreover, this talk will touch on how developments in streaming are driving new business decisions and investment from new sources.

11:10AM – 11:45AM
Bacara Ballroom

Time For Action: Data In Focus

Moderated by Lori Fink, Chief Legal Officer, Xandr
Richy Glassberg, Co-Founder & CEO, SafeGuard GDPR
Ben Barokas, Founder & CEO, Sourcepoint Technologies Inc.
Dave Grimaldi, Executive Vice President, Public Policy, Interactive Advertising Bureau (IAB)
To remain competitive in today’s fast-moving, and fragmented media landscape, companies need to put data protection and privacy at the center of their customer strategy, or risk compromising consumer trust. In addition to giving consumers control over their data, brands and publishers today face uncertainty in an ever-changing regulatory climate that ranges from the General Data Protection Regulation (GDPR) to other localized regulations. A group of data, media and legal experts will touch on these important topics and more.
11:45AM – 1:00PM
Ballroom Terrace

Lunch


1:00PM – 1:05PM
Bacara Ballroom

Relevance Report: The New Value Exchange

A 5-minute vignette teasing the second edition of The Relevancy Report.
1:05PM – 1:45PM
Bacara Ballroom

TV Talks: TV On Our Time

Sean Cunningham, President & CEO, VAB
Kyle Cushman, VP Strategy, Fullscreen
Steven Wolfe Pereira, Chief Executive Officer and Co-Founder, Encantos Media
The rise of streaming services and a plethora of premium content options are driving new commercial models and viewing methods, from ad-supported content to paid subscriptions. With this convergence, what will the future of content monetization look like? What’s the future of content discovery if consumers have their own, unique, and personalized “channels,” multiple skinny bundle subscriptions and shift from live to binge viewing? A group of seasoned media and TV executives will give a state of the state in today’s media and TV landscape.
1:50PM – 2:10PM
Bacara Ballroom

Buying Time - Breaking Through

Moderated by Sara Fischer, Media Reporter, Axios
Megan Pagliuca, Chief Data Officer, Hearts & Science
Evan Hanlon, Chief Strategy Officer, GroupM
David Campanelli, EVP, Co-Chief Investment Officer, Horizon Media
As TV placements move beyond 15s and 30s and traditional program dayparts to include audience-based buying across screens, what are the emerging challenges for advertisers? How do we measure it all? This two-part panel with a spotlight on both the buy side and the sell side, will tackle key issues and topics today among agencies, brands and publishers as they seek to commercialize time in the new Golden Age of Advertising & Content.
2:10PM – 2:30PM
Bacara Ballroom

Selling Time - Breaking Through

Moderated by Sara Fischer, Media Reporter, Axios
Jason Brown, SVP, Head of Ad Sales Partnerships, Xandr
Peter Naylor, SVP Advertising Sales, Hulu
Joe Hogan, Executive Vice President, WarnerMedia
Ethan Heftman, Senior Vice President of Ad Sales Precision & Performance, A+E Networks
As TV placements move beyond 15s and 30s and traditional program dayparts to include audience-based buying across screens, what are the emerging challenges for advertisers? How do we measure it all? This two-part panel with a spotlight on both the buy side and the sell side, will tackle key issues and topics today among agencies, brands and publishers as they seek to commercialize time in the new Golden Age of Advertising & Content.
2:30PM – 3:00PM

Break

3:00PM – 3:05PM
Bacara Ballroom

Relevance Report: Roadmap to 2020 and Beyond

A 5-minute vignette teasing the second edition of The Relevancy Report.
3:05PM – 3:20PM
Bacara Ballroom

Reaching Diverse Demographics

Monique Nelson, Chairman & CEO, UniWorld Group
As consumers, our purchase considerations – and content choices – are often influenced by our culture. In this compelling presentation by Monique Nelson, CEO of leading multicultural advertising agency UniWorld Group, Nelson will talk about why tapping into cultural specificities is business critical – and unique ways brands are connecting campaigns to cultural conventions and stories of our time.

3:20PM – 3:50PM
Bacara Ballroom

The Science and Sociology of Advertising

Moderated by Katrina Cukaj, Executive Vice President of Ad Sales Strategy, WarnerMedia
Rob Norman, Senior Advisor to GroupM
Catherine Williams, Chief Data Scientist, Xandr
Paul Woolmington, CEO Canvas Worldwide
The confluence of time, the creative message and delivery method ultimately makes or breaks engagement with the consumer. How does behavioral science and data impact the creative idea? And how can brands can use targeting and personalization to move hearts and minds, but more conscientiously?

3:50PM – 4:30PM
Bacara Ballroom

Pitch Time: Progress & Pitfalls

Moderated by Sarah Warner Harms, Advertising Sales Director, Holding Company Lead, Xandr
Michael Kassan, Chairman and CEO, MediaLink
Catherine Sullivan, Chief Investment Officer, North America, Omnicom
Marci Raible, VP, Global Media & Marketing, Campbell’s
Sebastien Slek, WarnerMedia Global Sourcing Marketing
Brands today are faced with a common challenge - marketers and procurement teams are sometimes at odds. Although both want to advance the needs of the business, marketers often hold the keys to client relationships and understand unique forces at play and the necessary investments to reach key goals – versus an approach driven by cost savings. In this panel discussion, top agency, brand and media sales execs will define their role in the pitch, the issues that still remain and workable solutions to create better collaboration between brands, their agencies and procurement teams.

4:35PM – 4:50PM
Bacara Ballroom

Comedic Wrap-up

James Veitch, Comedian and Writer
Gear up to enjoy a relaxing evening of dinner and entertainment with a short stand-up routine from a renowned comedian.

6:30PM –  7:00PM
Lower Pool

Relevance Mixer


7:00PM –  9:00PM
Lower Pool

Dinner


9:00PM
Upper Pool

After-Dinner Entertainment


Wednesday, September 18

7:30AM – 9:00AM
Ballroom Terrace

Breakfast

9:00AM – 9:005AM
Ballroom Terrace

Opening Remarks

Amy Leifer, VP, Sales Planning and Advertising Operations, Xandr
9:05AM –  9:50AM
Bacara Ballroom

Only Time Will Tell

Moderated by Guy Raz, Award-Winning Reporter, Radio & Podcast Host and Creator
Dream Hampton, Award-winning Filmmaker and Writer
Alex Horwitz, Producer, Autonomy, Hamilton’s America
Otto Bell, Chief Creative Officer, Courageous
Short-form video may capture attention, but long-form, lean-back content drives engagement. In addition to capturing a moment in time, documentary has the power to rewrite the course of history and create cultural significance. In this compelling discussion, prominent producers debate the role documentaries play in dictating life, as it happens. How do producers and content creators tell a story objectively for their audience, while meeting the needs of their distributors and commercial partners?
9:50AM –  10:30AM
Bacara Ballroom

Changing the Face of Content

Moderated by Kirk McDonald, Chief Marketing Officer, Xandr
Val Vargas, AT&T – Senior Vice President of Advertising, Creative Services & HelloLab
Tony Goncalves, WarnerMedia Direct to Consumer, Otter Media
Daniel Batista, Co-Founder, BESE
This discussion dives into unique and innovative ways to infuse diversity and inclusion into the very ethos of an organization or media company, from the programs and partnerships we invest in, to our audience strategy – rather than simply checking a box. How do media companies today account for diverse voices in programming while preserving authentic connections with audiences?

10:30AM –  11:00AM
Bacara Ballroom

5G, And The Future of Media & Content

Moderated by Amy Webb, Author & Futurist
Igal Elbaz, Senior Vice President, Wireless, AT&T
Matt Van Houten, VP, Product Development, Xandr Media
5G technology will soon change the connected world. Our expert panel will explore the impact 5G technology will have on technology and infrastructure as well as the potential applications for advertisers and content creators. What are the implications for consumers and how do marketers reach a new generation of users who will never have a cord or cable in their household?
11:00AM –  11:30AM

Break


11:30AM –  12:00PM
Bacara Ballroom

Big Time

Moderated by Kevin Reilly, President of TBS, TNT and truTV, Chief Content Officer, HBO Max
Conan O’Brien, Emmy Award-Winning Writer, Multi-Platform Producer and Comedian
Kevin Reilly, president, TNT, TBS and truTV, and chief content officer, HBO Max, will take the stage to interview Emmy Award-winning writer, multiplatform producer and comedian Conan O’Brien, to close out the Relevance Conference. This groundbreaking fireside discussion will cover the changing media landscape and Conan’s personal journey to becoming one of the most legendary late-night hosts of our time, as well as producer and media pioneer with Team Coco. What does it take to make it Big Time in a cross-platform world, while creating authentic connections with viewers old and new?

12:00PM – 1:00PM
Ballroom Terrace

Lunch



The Ritz-Carlton Bacara
8301 Hollister Avenue, Santa Barbara, CA